All About Hair

10 Secrets to Becoming a Successful Hairdresser

Danise Keilitz Season 4 Episode 227

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Ready to elevate your hairstyling career to new heights?  From mastering the essentials like cutting and color theory to the importance of relentless practice and continual education, we cover every aspect that shapes a top-tier stylist. You'll learn how to project an impeccable professional image, attract the perfect clientele, and customize your work to highlight each client's individual beauty. Plus, we’ll help you embrace the valuable lessons hidden in your mistakes, ensuring your journey is as instructive as it is transformative.

But that's not all—we’re also dedicating time to help you grow your salon business by leveraging the power of community. I'll explain how sharing a simple screenshot of this episode on your Instagram stories, and tagging me, Danise Keilitz, can amplify the reach of our insightful discussions and tips. Your engagement doesn't just help spread the word; it also builds a supportive network of aspiring and established stylists alike. If you’re finding value in what we share, don’t forget to leave a review on Apple Podcasts. Your feedback isn’t just appreciated—it’s crucial to making salon success attainable for everyone. Tune in and get ready to transform your hairstyling career!

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Speaker 1:

Are you a brand new stylist and you're just dreaming of success, but you don't just don't know how to make it happen? We're going to talk about 10 secrets to becoming a successful hairstylist. Welcome to All About Hair, the go-to podcast for stylists, salon owners and anyone passionate about hairstyling. Whether you're a seasoned stylist refining your skills or a curious listener looking to enhance your hair knowledge, we've got you covered. I'm your host, denise Kylitz, a former stylist and salon owner with four award-winning salons under my belt, with over 30 years of experience. I've dedicated myself to helping stylists excel in foundational haircutting, color theory, client communication and more, enabling them to build six-figure careers they can be proud of. My mission is to uplift our industry by sharing valuable insights gathered along my journey. Get ready for enlightening discussions, captivating interviews and practical advice on marketing, sales and technical skills. Marketing, sales and technical skills.

Speaker 1:

This is the podcast all about hair. First and foremost, you have to establish strong foundational skills your haircutting skills, your color theory, your knowledge of chemicals. You have to master that. You have to. I've always said I've had five haircuts that got me through my whole career, and they really have. They really have, and I just built upon them to use them. But I was solid on those haircuts. I could do them in my sleep. That's how I knew them. You have to find the same confidence. You have to practice on your doll head. You have to practice on friends, family, whoever it takes. Give away free haircuts until you master it. You know the bob, the pixie, different types of layering long layers, square layers. You know what I'm talking about those foundational hair cutting skills. And then color theory. You have to know color theory. Color theory does not change color line to color line. You will find that throughout your career, if you go to different salons and you're working as an employee, you might be using and utilizing different color lines. If you have a strong foundation in color theory, it'll get you through, I promise.

Speaker 1:

Number two you have got to have to, must commit to continued education. What you learned two years ago might not even be relevant today. Okay, you have got to keep up with your skills. Continued education will give you new knowledge, new products coming out, new ways of doing things faster and more effectively and efficiently. Have you ever gone someplace to or talk to someone who has gone to their hairstylist and they did an okay job, but it wasn't like crazy fabulous. Maybe it's because they're still utilizing the skills they learned 15 years ago. It worked then. It might not be working today. I mean, heck, 15 years ago, balayage wasn't even a thing. Today, that's almost the only thing you get Now. Bear with me, you have highlights, things like that, but you have to keep up on your continued education. It is a must. It's not, it's a non-negotiable Number three remember this you attract what you project.

Speaker 1:

If you show up to work with a negative attitude, with a ho-hum woe is me kind of thing, that's what you're going to attract. If you show up to work and in the salon not dressed to the T, well, guess what? That's what you're going to attract. So I've always said you dress for the part you want. You dress for the part you want. You dress for the client you want. So if you're wanting a higher paying clientele, you need to step up your game. Wearing leggings and tennis shoes and a sloppy sweatshirt with your hair up in a bun isn't going to cut it. You're going to have to dress the part and you're also going to have to have more of a positive outlook on things. Be happy, be somebody that people want to be around. If you're radiating negative energy. They're going to feel that People don't want to be around that. So, whatever it is that you need to do, go for a walk, get fresh air, exercise, take some self-help books or classes, whatever that looks like to you. That's what you need to do. You need to level up.

Speaker 1:

Number four embrace your mistakes. We've all been there. So say, you've cut somebody's hair two inches too short, or say the color just turned out too warm or too dark or too light. Learn from it, learn what you can do differently and then move forward. Don't wallow in it, you know. Apologize for the mistake, of course, and see if you can fix it, but own it, move forward. You learn from your mistakes. That's the only way to learn, and then it just propels you forward.

Speaker 1:

Number five customize your work. I loved it when people would say to me Denise, I could tell you. I could tell that your client because I know how you work. I loved it because they knew how I, how I cut a pixie, how I um angled it or whatever, maybe even my color. It looked so natural, so believable, that people knew it was for me and not from somebody else in the salon.

Speaker 1:

You have to learn what makes you happy and what you're really good at. But then you also need to take that and customize it to each guest, their facial features, their complexion, their body type, and you really have to hone that in and just customize it to them. You can't do the same haircut on every single person. It doesn't work that way. Everybody's head shape is different, everybody's angles in their faces are different and you have to customize that to their face and to their head. You need to learn that. You can learn haircuts, you can learn hair color, but it needs to be adjusted for every single person who sits down in your chair.

Speaker 1:

Something else you need to work hard. I don't know what what's going on in today's world. I just had this conversation with my friend yesterday. What the heck? People just don't know what's going on in today's world. I just had this conversation with my friend yesterday. What the heck? People just don't want to work anymore. I get it. I don't want to work. I mean who wants to work? But in the beauty industry you have to show up every single day and bring your A game. You have to Want it more than the person next to you. You have to and I guarantee you you will be successful.

Speaker 1:

Number seven you need to showcase your work on social media. I know you're on social media, everybody's on social media. That's a whole other conversation. I wish I didn't have to be, but you need to showcase what you can do behind the chair. Now, not every single picture on your Instagram feed needs to be of hair I mean, that does get boring after a while but maybe every third, every fourth picture, mix it up and not only showcase your work but showcase why that works on that person, maybe what they asked for, what your plan was, why you did it a certain way, really educate your audience and then always, always, on your platform, always put your contact information and put where you're located, what city you're located. It drives me bonkers to go to an Instagram page of a hairstylist or a hair salon even, and not even know where they're located. I mean, you have to dig deep to find out where they're located and even sometimes on their website, you have to actually search for where they're located. You know, I'd like to know if it's local to me.

Speaker 1:

Number eight this may be old fashioned, but get yourself some business cards and carry them with you everywhere you go, because you never know when you might run into somebody who wants you to do their hair, and it looks a lot more professional to hand them a business card with your name on it and your contact information, maybe a little QR code on to your website or something, something to make it real easy for them to find you book an appointment. That's a lot easier than saying, hey, go on Instagram and follow me. Yeah, we get tired of that too, right? You get tired of having to always message and DM. So hand out a business card. They're real easy to make. You can go over on a couple of things, even Canva, canva, insta just left my mind. Instaprint, I think that's a thing. Vistaprint, vistaprint. Anyway, get yourself some business cards made. You won't regret it.

Speaker 1:

Ok, number nine go to some trade shows. There are beauty shows all over the place, all over the place, up and down the coast, everywhere, and they're going on all the time. Go to one. You don't have to go to all of them, but go to one. You know why. It's going to give you some. You're going to learn some new things. You're going to maybe get some discounts on some products. You're going to network with other people. You might even, like I have in the past meet your mentors, that they don't even know that they're your mentor. I know in the past I've met Eric Fisher Love him. I've met Beth Minority. I've met Sanbia. I've met all kinds of people at trade shows and it makes you feel good to be part of the industry and there's so many people and you can attend educational classes there usually for free and see what's really going on out there. If you haven't been to a trade show, highly recommend it. And again, you don't have to go to every one of them. You don't even have to go once a year, you can go every other year or something like that. But yeah, get yourself to one. I know that one of my employees a long time ago she'd been in the industry for like I don't know like eight years and she said she'd never been to a trade show. We used to go as a group, like to the trade shows and it was a lot of fun. It was just a team building experience too.

Speaker 1:

Number 10, be flexible with your clients. You know, if you're still building your clientele, be flexible. I hear a lot of stylists who are closing their books. Please, please, please, never close your books. Oh my gosh, that is. Don't do that. Your clients are forever moving. It's like this amoeba kind of thing, because there are people that are going to move away, there's people who are going to find another stylist or people who are going to die. Things happen right. So don't close your books, because you might think you're super, super busy and you probably are. But if you are, keep your books open. I mean, if nothing else, raise your prices, but don't close your books.

Speaker 1:

But if you have a client and they're a loyal client of yours and they've been struggling to get an appointment with you, work something out. Be a little bit flexible. You know, nothing set in stone. But if you're first starting out, you need to be available when the clients are available, so that if that means working Saturdays, if that means working evenings, if you're going to build your book fast, that's the way to do it. That is the way to do it. That is the way to do it. By following these steps, I think you're going to be well on your way to a successful career.

Speaker 1:

If you have any questions whatsoever, reach out to me. I'm here. Go to my website. It's denisekeilitzcom. You can sign up for some freebies over there. I've got a couple of eBooks you can sign up for. I really appreciate you being here and, like always, remember when you know better, you do better.

Speaker 1:

Thanks so much for tuning in to this episode of all about hair. Here's what I'd love for you to do next. Take a screenshot of this episode and share it on your Instagram stories. Be sure to tag me at Denise Kylitz so I can see that you're listening. Sharing on your Instagram stories Be sure to tag me at Denise Kylitz so I can see that you're listening. Sharing on your stories helps more people discover this podcast, allowing them to learn how to build their salon business more easily and faster. If you're really enjoying this show, please head over to Apple Podcasts and leave All About Hair a review. Your support helps boost the podcast and it makes it easier for others to find. All right, let's wrap this up. I'm Denise Kylitz and until next week, remember when you know better, you do better.

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