All About Hair

226 Building a Successful Salon Career from the Ground Up

Danise Keilitz Season 4 Episode 226

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What if the secret to skyrocketing your salon career lies in five essential tips you haven’t mastered yet? This episode of "All About Hair" is a treasure trove for every cosmetology graduate ready to make their mark. From the art of impeccable client communication to the nitty-gritty of technical skills in cutting, styling, and coloring, we cover it all. You'll also discover how mastering time management can transform chaos into calm in a bustling salon environment. And let's not forget the power of product knowledge—knowing your tools inside out can set you apart from the rest.

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Speaker 1:

Hey there, welcome back to another episode of our podcast. If you've not noticed, I've been a little bit not here this last couple of weeks. I apologize for that. We've been having some house construction going on so it's been very, very noisy so I haven't really had a chance to really sit down and record anything, really had a chance to really sit down and record anything. So I am going back through my most popular episodes and doing some throwback episodes. This week we're going to be talking about the five things every cosmetology graduate should know as they embark on their first salon job. Whether you're starting your journey or have been on this path for decades, these principles hold true today.

Speaker 1:

Welcome to All About Hair, the go-to podcast for stylists, salon owners and anyone passionate about hairstyling. Whether you're a seasoned stylist refining your skills or a curious listener looking to enhance your hair knowledge, we've got you covered. I'm your host, denise Kylitz, a former stylist and salon owner with four award-winning salons under my belt, with over 30 years of experience. I've dedicated myself to helping stylists excel in foundational haircutting, color theory, client communication and more, enabling them to build six-figure careers they can be proud of. My mission is to uplift our industry by sharing valuable insights gathered along my journey. Get ready for enlightening discussions, captivating interviews and practical advice on marketing, sales and technical skills.

Speaker 1:

This is the podcast, all about hair. All right, let's jump right into it. Our first must-know tip and, as a salon owner, keep this in mind when you're hiring your graduates First of all, put yourself in their shoes. They're scared. They've never worked in a salon before, right, and as a graduate, you're scared. You've never worked in a salon before. So what are the top five things that you need to know right out of the gate? That's going to set you up for success. Okay, tip number one the art of client communication. I cannot stress this enough. This is going to be probably I don't know 75, 80% of your success how you communicate with your guest.

Speaker 1:

So picture this you're about to start your very first client appointment. What do you say? How do you make them feel comfortable and confident in your skills? It's a real anxious moment and, to tell you the truth, even after years of being on the floor, sometimes you still feel that way when you have a brand new guest coming in and sitting in your chair, because everybody's different, right. So what do you do? You listen very carefully to your client's needs and preferences. Okay, ask a lot of questions and then provide honest recommendations. If they're requesting something that you really don't think would look good on them, it's your job and your responsibility to let them know that, okay, you're the professional. And just always remember that excellent communication that leads to client loyalty and referrals, even if you are just starting and you don't know what you're doing and you have a brand new client and you said look, I've never cut this haircut before, so I might have to ask for help. But, trust me, I'm not going to let you go without being happy. That goes a long way, okay. And salon owners, you need to give your newbies permission to do so and help them, of course.

Speaker 1:

Okay, moving on Tip number two your technical skills. Yeah, you do need technical skills. You can't just go on your client communication. That's not going to do it. So, mastering the basics as a fresh graduate, you're going to want to make sure that you've got a solid grasp on the fundamental techniques like cutting, styling, coloring. These are your bread and butter services.

Speaker 1:

But remember, it's not all about knowing it all. It's about perfecting what you do know. So, practice, practice, practice and refine your skills, because the world of beauty, our world. It is ever evolving. Take all the classes you can Salon owners. Get classes in your salon. Set up some kind of skill assessment program. If you need help with that, we have one, just reach out. We can help you develop yours. That was a game changer in our salon when we had our skill certification program, because we hired directly out of school and really salon owners. This is where you need to go now. Don't just sit there and complain that nobody wants to work. People are still in cosmetology school. They need a job, okay, and it's up to you as a salon owner to teach them the ropes. It's okay. Just have to change your mindset just a little bit and they're wanting to learn, okay, up.

Speaker 1:

Next tip number three the art of time management. Okay, wow, working in a salon can sometimes feel like a whirlwind, right, there's all kinds of things going on. You got appointments back to back and clients are late, but they expect you to be on time. So, being efficient, getting your haircut skills, your haircut services, your coloring services timed proficiently, you know, make it a game. Stay organized. Make sure you have all your tools clean and in place and make sure that you're on schedule. Complete your appointments on schedule.

Speaker 1:

I know that we used to time things a lot and part of our skill assessment was timing. You know how. How long does it take to wrap a perm? How long does it take to put a touch up on? You need to know your timing and, yeah, when you're first starting out, it's going to take you a little bit longer, but you have to speed up the process. Trust me, it's a game changer If you can get your time management under control. Game changer, okay. Get your time management under control. Game changer, okay.

Speaker 1:

Now let's talk products, shall we? Your product knowledge. Tip number four it is not all about your scissors and your combs. It's also about the products that you use on your client's head. Take the time to learn the products that your salon is carrying. You don't have to know every single ingredient in the bottle, but know at least one or two things that this product could do for your guest and just understand what those benefits are and how they can benefit the person sitting in your chair and then recommend that product.

Speaker 1:

I can't tell you how many times I've been in a salon and, trust me, I don't need any more products. I got all the products I can, I ever need Right, but I still want to buy something. I still want that magic potion. I want to know what's going on my head. Look, and when you recommend something you don't have to like be a salesperson, you are just recommending saying, hey, you got frizzy hair. Here's what I would recommend for that. Okay, maybe stick it in their hand, show it to them, let them smell it, touch it, feel it. This builds trust with your clients and it does boost retail sales, so it's a win-win.

Speaker 1:

Okay, and last but not least, being a true professional yes, and I feel like this is overlooked, I guess. So it's more than just your skills. It's your entire presence, everything about you. You got to dress the part, you got to maintain a clean and organized workspace and you always have to adhere to the salon policies and the handbook of the salon you're working at. So your professionalism it extends to how you interact with your team members and, of course, your clients. Do you shake their hands? Do you give them hugs? Do you listen, making eye contact? Do you show up at work with your hair done, nails, clean, makeup on? If you wear makeup, or are you coming in with a messy bun, wrinkled shirt, crocs? I don't know. You know that just doesn't look professional. So it's up to you to be a true professional. So those are the five tips the art of client communication, the technical skills, the art of time management, your product knowledge and being a true professional. As a graduate, when you start your first salon job, the principles hold true. These are the five things you need to concentrate on and really, really, it'll step up your game and it'll give you a head start on being successful.

Speaker 1:

Okay, that's it for today's episode of short and sweet, and I hope you found this valuable and if you did, could you please go over to the podcast, maybe leave us a review? I would love, love, love that. And remember the beauty industry is always changing, so you got to keep learning, you got to stay passionate and you got to keep making the world a more beautiful place, one client at a time, every client every time. If you have questions or you want to share your own experiences, I would love to hear from you. Don't hesitate to reach out on any of our social media platforms and, as always, remember, when you know better, you do better.

Speaker 1:

Thanks so much for tuning in to this episode of all about hair. Here's what I'd love for you to do next. Take a screenshot of this episode and share it on your Instagram stories. Be sure to tag me at Denise Kylitz so I can see that you're listening. Sharing on your stories helps more people discover this podcast, allowing them to learn how to build their salon business more easily and faster. If you're really enjoying this show, please head over to Apple Podcasts and leave All About Hair a review. Your support helps boost the podcast and it makes it easier for others to find. All right, let's wrap this up. I'm Denise Kylitz and until next week. Remember when you know better, you do better.

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